{Gussy Biz Series – Q&A :: part 3}

“We Learn…

10% of what we read
20% of what we hear
30% of what we see
50% of what we see and hear
70% of what we discuss
80% of what we experience
95% of what we teach others.”

~ William Glasser

Sappy disclaimer: That quote is for YOU. Ya’ll come here and leave comments, you engage the Gussy community and you inspire and teach me!
I find it so great to put things down on paper because it’s super helpful when I’m wanting to learn. But from my perspective it’s great to see all that I have learned, which is what this series has taught me. And, I like to see all that I want to learn. And all that I should have learned sooner but was too hesitant… Oh. Was I getting off track? Whoops.

The point is that I like to have visual reminders.

I know Part 2 was packed full of words. Hello, Gussy had a lot to say! So maybe you’ll bookmark this series? Maybe you noticed I didn’t share EVERYTHING? I did that for a reason. I hope that you’ll take my posts and see how you can apply them to your life. It’s OK to ask for help if you get stuck, but don’t be too quick to doubt yourself. You can do it :]

If you’re fashionably late, be sure to read {Gussy Biz Series – organizing :: part 1} and {Gussy Biz Series – business tips :: part 2}.


{Your Questions, My Answers}
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Have you read any [business] books or blogs to help on your career path?

No. I have read a few blog posts, but not any blog that is mainly business oriented.

My husband and I have read and worked through Dave Ramsey’s Total Money Makeover program, which has helped us be a cash paying only family {no debt! no debt!} and this definitely is applied to my business. TMM has also helped us save a lot of money in a pretty short time period.

Here’s one blog post in particular that helped:
A Beautiful Mess, Things I wish I had known…

I have been an Etsy shop owner for a year and never really set up my financials! Help! Where do you start?

In no order of importance:

  • set up a separate checking account from which you pay your bills from. This will help you organize and visually see/calculate/chart what you are spending each month to run your business. If you use the same bank for both accounts you can easily transfer money into your “bill paying” checking account and that’s how you get “paid”. When you do it like this it’s easy to see that you receive a paycheck. But don’t transfer it back…
  • work very, very, very hard at NOT using a credit card. Depending on what you are selling and how expensive materials are, you should be able to avoid this route. Debt is horrible. It gives you anxiety, gives you false hope, and sets you up for failure every time you swipe your card. Why? Because each month you’ll receive a bill. Remember this post: Etsy vs. Big Cartel? We are trying to AVOID debt and unnecessary bills. If you have credit cards, consider the Total Money Makeover program for help on paying them off with cash {not transferring to another account} fast!
  • updated your check register daily with your purchases/deposits. Then, place all receipts in an envelope dated with the month and year. SAVE ALL RECEIPTS! At the end of each month, I like to add up all material and shipping expenses, deposits {aka: PayPal transfers}, tax write-offs/business expenses, and such. It helps me to see how many sales I had in relation to how much I spent on materials. Some months are higher in expenses {because of large quantity orders}. So while this is never 100% accurate, it is a great thing to train yourself in doing Every. Single. Month.
  • Etsy will allow you to review each month’s bill {it’ll break down everything} and PayPal allows you to download your monthly activity to get caught up. If you have a Big Cartel shop, you only need to track through PayPal {because there aren’t other expenses associated with your shop {just the monthly fee, which comes out of your PayPal account automatically each month}. It’s OK if you are not up-to-date on this, but this is very important and should be at the top of your to-do list
  • try and anticipate as accurately as possible all upcoming expenses. I have a notebook where I write all need-to-order materials. When something is low, it gets put on the list. Be careful, though. Some items you purchase take 7-10 days (like business cards), whereas others can arrive in 2-3 days. Be sure to give yourself enough time

How do you set up posts to post at a later date? Can that be done in Blogger?

I showed visual examples of this {using Blogger/Blogspot and WordPress accounts} here. It’s very easy to do and is an amazing feature! I would be sad without it.

What is the biggest help to help you stay on top of your orders, your blog and your personal life?

Ohhh, lists! And my blog calendar. I try and have a few scheduled items on my blog that the Gussy community can count on. One is my Friday Featured Artist posts. I was doing these every week but am now doing them bi-monthly.

I’ve also incorporated an optional mid-month group giveaway post for my sponsors to participate in, which will post the same time each month. I also like to have certain days in which I host giveaways. Aside from these “blog basics”, I try to keep my schedule open.

Having a calendar to track all blog events is mandatory for me. I usually have 2 months ‘”up” at a time — I don’t plan beyond 2 months.

To help me stay on top of my orders I used a little trick that my friend Lindsey taught me: With each order, print 2 copies of the receipt. One goes in a “Ship” folder that I keep nearby. All orders in here need to be mailed {duh, Gus!}. The second copy goes in a monthly folder titled “Sales” so I can easily track or look-up a sale. In addition to keeping all receipts {discussed above}, I also track all receipts of sales. Can I share something silly? I love to watch how Month F grew from Month E. So fun! {See, visual reminders… they are so important to me!}

The only way to stay on top of my personal life is to just schedule coffee dates with friends! Some times I “forget” and then it’s a wonderful surprise :] …And for time with hubbs, some times that means leaving the apartment for the day so I won’t sew. But we love days away like that — touring Minneapolis and having lunch dates. What girl doesn’t love to be dated after {almost} 2 years of marriage?! =P

Would love some advice on how you showcase your pieces – what kind of photography tips do you have for us newbies?

I’ve found the best lighting comes from natural sources. To photograph my wares, I use a little table near two windows in our apartment. I have two white foam boards that I use for my backdrop {one on the table’s surface and one propped against the wall}.

When you are ready to photograph your wares, try shooting at different times during the day. In the morning, this area of our apartment has a lot of harsh, direct light. However by early afternoon, the lighting is perfect.

Some times I read photography how-to posts and they talk about really adding to the backdrop. I personally find this a little distracting. Some times it’s nice to add in an object for proportion purposes, but when there are a lot of items in your photo it can be confusing just exactly what is for sale.

Practice shooting at different angles/perspectives: from above, completely level with your product, zoom in, etc.

At all costs, avoid the built-in flash for an extra source of light. If you’d like a little sumthin’ sumthin’ else, purchase some compact fluorescent light bulbs and play around with some lamps {adjust the height, placement to your product, etc.}. Work to achieve soft, natural light sources with the help of these special bulbs.

When you are done photographing your wares, take a break and come back later. How do the angles look? Does the product look “natural” or is the angle awkward-looking? Ask yourself: Would I buy this product based off these photographs?

Remember to put yourself in the shoes of the buyer…

Where do you think you have gotten the most attention from – other blogs, Facebook, Twitter, Etsy, Big Cartel, Google? Actually, if you know the answer for sure, could you even rank those things by how much attention they’ve given you?

There isn’t a solid answer to this question because it varies day-by-day. I notice when I do more personal posts my traffic is up everywhere. When I blog about Gussy products, or this series {for example}, my traffic also increases greatly from “the norm.”

I use Google Analytics and SiteMeter to watch my traffic. I am pretty sure there are other sites you can use, but I don’t know of them nor do I use any others.

Read my post on understanding Analytics here.

One thing is for sure: Etsy wasn’t/isn’t bringing me much traffic, which is why I moved to Big Cartel in the first place.

My personal “thing” is I watch the top 10-15 referrers in Google Analytics.

And here’s something else that is unique: Being a sponsor on someone’s blog isn’t as important as some people make it out to be. If you have a product people love, if people feel they connect with you, they’ll link to you on their own and help you “advertise” that way. Sponsorship and spending money and being everywhere shouldn’t be your top priority. Being true to yourself, like your Mama always told you to be, is #1.

To answer the second part of this Q, here are some solid stats from Google Analytics:

Top referral sites for me ~
#1 – me {my efforts to create buzz}
#2 – Feedburner {people signed up through my RSS feed}
#3 – Twitter
#4 – The Nester
#5 – Big Cartel
#6 – Google searches
#7 – Blogger.com {people using their reader through Blogspot — Please update your links? :] }
#8 – Networkblogs.com {feed through Facebook}
#9 – Smile & Wave
#10 – FreckledNest.com

What does this show me? Only 33% of my top traffic {top 10 referrers} is from sponsorship.

Which gets more attention from viewers/followers: your store or your blog?

My blog, hands down, but this is because all of my buttons link to my blog. And this is intentional.

Which do you advertise more – your store or your blog?

See above.

How much of your Gussy business do you outsource, if anything? Like does anyone help you with blog or website design, financial stuff, marketing stuff, even sewing, or other stuff?

Great question! I definitely “outsource” a few things. Most of these things I could do on my own, but there just isn’t time to do it all on my own. Besides, I’d rather be sewing.

I have an assistant and she comes 2x/week to package orders. Lately she’s been doing a bit more for me, like ironing fabric.

The coding for my blog was done by Darcy @ Graphically Designing. However, my buttons and header are designed by me. I think Darcy did design one button, though. :]

All the work on my Big Cartel shop is done by me, even the HTML coding to add in:

  • purchase gift certificates {button with PayPal}
  • Count Up button
  • link to my blog {button}
  • custom footer content
  • removing the Big Cartel button after the Pages section
  • styling inside my custom Pages

I really love that my shop and blog match so nicely… it’s nice to have my brand stretch across both sites.

All financial ideas and maintenance is done by my hubby and I. Same goes for marketing/advertising. We like to talk during dinner :]

How do you find the people that you work with – the artists and crafters you feature, the other bloggers and people you collaborate with and link up with?

By spending a lot of time online! Remember how I talked about bookmarking blogs and posts {in part 2 of this series}? That is where contacting crafters and bloggers comes in handy. I already have a list of people in mind, so it really saves on the pressure to search for someone new. And often times I’ll email myself links… when I’m not at home to bookmark it, for example.

Etsy Finds emails help me to find new shops, too.

Blog hopping {you start at one blog and you keep clicking their links, buttons, etc. until you find a new blog/shop to mark as a favorite}.

Are Gussy’s sold in any stores (in real life) or on any other websites?

For the official site, please visit www.shopgussy.com. Gussy is only sold online at this time and is exclusive to www.shopgussy.com. But maybe soon… you never know what could happen :]

How far in advance to you plan what you’re going to post on your blog?

Small posts, usually 1-2 days. For series and/or Featured Artist posts, a few weeks.

Did the Gussy blog always look the same as far as design, colors and fonts (I know your layout has changed a little since I first found your site)? Did you create the design yourself?

I’ve always used pink and orange for my styling, but just recently did I establish THE pink and THE orange to use. Yes, I created the designs myself… but through collaboration with other bloggers and my husband, I came up with what you see now. It’s changed slightly over the past months {gosh, that makes me sound like Gussy is just a baby!}

I’ve debated about the whole Esty vs. Big Cartel vs. self hosted store front {like through GoDaddy.com. I try to keep prices fairly low, so with those kinds of stores after they take their cut and Paypal takes theirs, it hardly seems worth it. How do you determine what amount of administrative fee is acceptable? What’s the sweet spot between providing a quality yet affordable item for someone and also being adequately compensated for your time? (That whole “the worker is worthy of his wages” thing…)

Ohhh, have I got the post for you! Please read Etsy vs. Big Cartel for my take on “the big picture” between the two shops. But to answer some specific questions you asked…

I think this is one of those situations where you have to decide yourself what you want to pay. If a site, like Etsy, is bringing you a lot of solid, dependable traffic, the fees may be worth it. Not everyone experiences the same result by going with a site like Etsy. However! If you are new to crafting {in all areas of owning your own biz} I strongly suggest you work with Etsy to grow your community, your knowledge, etc. Etsy exists for a reason and it’s a great tool to have in your bucket.

With pricing your items, make sure you are being reimbursed for all materials and then of course your time. Don’t devalue your time. YOU ARE IMPORTANT!

I don’t know how to go about developing a logo or brand or anything like that. I loved your G stickers and thought that was a good idea. Did you draw up your handwritten font yourself? How did that work out? Where’s a good place to purchase packaging? My items have a very basement feel to them when they arrive unwrapped in a padded envelope from Sam’s Club, you know what I’m saying?

Discovering fun ways to package your product {even your business in general!} can be really exciting but also really challenging. If you are looking to develop your brand I suggest looking at your product/blog/shop. What colors are you seeing repeated? What type of personality are you presenting to people with your blog? Is it playful, educational, simple, colorful, etc.?

If you don’t know these answers, maybe it’s time to decide how you want your brand to be.

Write some thoughts down and see if you can build something off that, like:

When people visit my my blog, I want them to ___________.
I want to talk about _____________.
When people use my product, I want them to feel ____________.

To answer another question you asked, the font for my G…

gussy G

…is handwritten, yes, but it’s a font I downloaded. It’s not MY handwriting, though.

Once you find your theme you can incorporate that into your social media pages, your packaging materials — lots of places.

Here are a couple businesses that can help you develop your brand and/or turn it into stationary:
HollyDays
My Little Buffalo
SilhouetteBlue

If you’re looking for packaging materials, start by Googling it. You’ll be surprised how many options you have — and how affordable/easy it is to order. Try and be creative, using your brand and your ideas to come up with something unique.

There’s the whole family aspect. I suspect this might become a bigger part of your puzzle when you start your family at some point. I have four kids and home-school them. This doesn’t leave a lot of extra time to devote to the craft and I often wonder if I need to back off from attempting to do anything with the sewing for now. I guess that’s not as much of a question as it is a counseling point.

Yes… I don’t have much {ok, any} experience with this. But here are my initial thoughts: Depending on how old your kids are, is there any way you can let them play by themselves for an hour or so while you work?

What if you were going to clean the house, would they need to be with you in each room as you clean or are they OK to play/discover/read on their own? If so, you can use that time to work. Or maybe you work evenings? Once your husband is home from work, he can watch the kids. What about having someone come over to play with/watch the kids for a few hours once a week? Would that be enough time for you to work?

I want to encourage you to find time to sew. Regardless of the fact that it provides an income, it is your hobby, and everyone needs to have hobbies. You can’t work 24/7, never taking time for yourself. I know a lot of moms that wake up early and that is their “me” time. Why does your situation need to be any different? Taking care of yourself will help you to be your best at taking care of others.

You seem to have a lot of great giveaways, do you contact shops/companies or do they contact you?

There is a fair mix of both.

If you have a small business (like an Etsy shop, for instance), is it better to have a separate blog for it (with a similar name) or to just incorporate it into an existing blog (that has a variety of topics covered) that already has an audience?

My opinion and experience is to have one blog. Unless you aren’t proud of your wares, why would you not talk about them on your blog? {And I assume that is NOT the case…} I think it is too confusing for people to need to remember or subscribe to two blogs for one person. Make it easy for them to find you and connect with you by having one blog.

It will take some time and planning, but you can find a balance promoting your personal life and your wares.

But I’m going to assume that you’ll be able to intertwine your wares with your life on one blog. I think it would take a really unique product to make this a real challenge.

What are the top three things you’ve learned from owning your own business (good and bad)?

  • “I Can Do All Things Through Christ Who Strengthens Me” Philippians 4:13
  • Include your husband in all “business decisions” — anything that will affect him {money, time commitments, blog topics, etc.} Zack is certainly not sewing anything, but this business won’t go very far if we aren’t on board 110%. Your husband is your teammate :]
  • Trust your instincts

My question is about starting to sew. I know you are (semi) recently self-taught. I would love to start somewhere, just don’t know where or how.

Almost 18 months ago I was your exact same situation. Here’s how I fixed it:
Go to the library and checkout as many sewing books you can find that interest you. I used a library program called InterLibrary Loan, which allowed me to checkout books from other districts. I loaded our car with about 30 books {no joke} and started looking at them at home. Some I read, others I browsed, some I bought. Yeow!

Since I’m a visual learner, anything I had trouble looking at from a book {2D} I watched in a video {which was more 3D-like}. Me and YouTube were friends forever.

And then I just sat down at our kitchen table and practiced. And I bought ugly fabric that I thought was cute. And then I found cute fabric that was really cute {for realz cute, not just fake cute}. And then I had some ideas. And then…

And here we are :]

Read a lot of blog posts and connecting with a lot of talented women online has helped tremendously. Setting goals and I continuing to set more… Right now I’m trying to never stop learning something new. Some times, if you really have a passion for something, you just have to jump in. Some times the only wrong way to do it is to not do it at all. Don’t waste time wondering, worrying, waiting. Just get started and see how it goes.


I think Gussy has said all that Gussy needed to say.

What are your thoughts?
Was I terribly off?
Were you disappointed I didn’t share a ruffle tutorial?
Or… was this series helpful?
Do you think you have some answers to your questions?

You know what to do — Share your thoughts in the comment section below :]

xo!

{group giveaway :: April sponsors}

This giveaway is now closed!

Gussy has a lot to say {and sew} sponsor giveaway;
one giveaway, 8x the prizes


One of the perks of being a sponsor here is the optional mid-month group giveaway promotion. Today I bring to you eight shops, all offering one item {tangible or shop credit} to one winner. Did you catch that? One winner will win wares from eight different shops. So fun!


Here are the deets:

To enter, please leave a comment and say hello.
Who knows, maybe you’ll see something that’s so overwhelmingly cute that you’ll
have no choice but to bookmark it :]

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giveaway item: $20 shop credit
shopblog

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giveaway item: $15 shop credit
blog

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giveaway item: cotton canvas tote
shop

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giveaway item: 26 fat quarters from Amy Butler’s new Love collection
shop

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giveaway item: one pair of leg warmers
shop

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giveaway item: one free invitation (may choose any invitation or announcement), along with printable coordinating goody bag tags & thank you notes ($30 total value)
shopblog

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giveaway item: Cherry Lemonade Beanie
shop

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giveaway item: $25 shop credit
shopblog


Yeow! Wasn’t that fun?!

Giveaway ends Thursday at 10 pm CST, the winner will be announced the following day.



{Gussy Biz Series – business tips :: part 2}

Yesterday I posted {Gussy Biz Series – organizing :: part 1} of my three-part series. I shared how to organize your email, blog, along with some info on Google Docs.

Today is part 2 and we’re going to talk business!

I am sooo excited about this one. Pretend you just arrived at our home and are now sitting on our red couch. Isn’t this fun? I’m glad you’re here to talk over coffee. So grab a mug — let’s get started!

There are many aspects to running your own business, and Google Docs gets me through this with the least amount of stress. I’m able to create documents to help me organize all there is to do. Here’s a basic example of my schedule each week:

  • work my day job from 9-5, M-F
  • come home, relax for 30 minutes — review my Daily Docket
  • start one of many things: cut fabric; iron; sew; order supplies; organize blog posts {review my blog calendar}; design new Gussy products
  • cook dinner. eat dinner + chat with hubbs for about an hour {this hour together is very important!}
  • Zack cleans up dinner, I get back to work and usually work until 12 or 1 am
  • bed time!
  • repeat M-F
  • weekend ends include time with hubby; sewing; grocery shopping/chores; relaxing; and the occasional cry of “I can’t do allllllllll of this on my own.
  • repeat entire list!

After enough crying I decided to hire an Assistant. She comes 2x/week and packages my Gussy orders. Best. Decision. Ever. to hire her! Last week she did a few more things for me and I felt as though my heart was dispensing little bubbles of happiness.

Can I get a yeow?

Seriously. If you have a business and could use a little extra help, I really encourage you to consider it. I might have avoided hiring someone for a few weeks, when I really could have used the help, but I now know how valuable my assistant is and I won’t hesitate next time!

Now, I realize a lot of you have children, and wonder, How am I supposed to make all that work? And this is where I say you need to talk to your husband. When things started to get really busy I was doing too much on my own. It didn’t take long for Zack to notice and pretty much take over a lot of things. But it was still hard to let him help because I WANTED TO DO IT ALL MYSELF!

And I realized after a few days that I couldn’t, so I threw in the towel {literally} and together we worked out a plan for our family, redistributing chores and such. Having additional responsibilities {like taking care of yourself {SO IMPORTANT!}, being married, having children, owning a home, having another job, etc.} requires you organize your time well. And when you do you’ll thank yourself. Or me. Or yourself.
For me, organizing my time required two things:

  • moving my computer OUTSIDE of the sewing room, and
  • turning off all Gmail notifications on my computer as well as my email alerts on my iPhone

I needed to think of my business as a real business, because it is a real business.

When you’re at most “traditional” jobs {what does traditional even mean anymore?!}, the company’s phone rings ONLY at the front desk, and it rings silently, too. Why should I allow my business phone {my email} to ring and distract me? Clearly it was time to make some changes with the volume level.

Maybe you have to learn this for yourself, on your own, and that is OK! Like I said before, you need to know what works for you. Trial and error can often be the best teacher.

So what is “The Secret” to making it work?

I have the answer.

Are you ready to hear it, to believe it?


The secret is this: you + trial & error = success
 When I started blogging I was so totally unsure how to make all this work. Then I thought, Maggie, how do you organize your personal life? With a calendar. So organize your blog with a calendar, too.

Then I wondered, If I want to sew _________, where can I get the pattern?

The answer?

Maggie, you are just learning how to sew. Why not draw one up yourself? And so I did. And then I learned how and why things went together. I think most importantly I learned of alternative ways to do things; I learned what works for me.

You see, while yes, we’re all crafters, women, wives, mothers, ____________, we are all unique in the way we learn. And in our personalities. And I strongly believe that our work should be a reflection of who we are deep inside. So if you are unsure how to do something, why not challenge yourself to figure it out on your own? :]

And then, once I was blogging more & more, my inbox started to fill up with emails. And I started to feel overwhelmed. So I created filters {read about them here} and fixed that problem {brushes the dirt off my hands…}. Some emails I receive require immediate attention. Others do not. You know how it is…

Other things that have helped my business:

  • money. Let’s just throw that on the table now. It helps to have a little money. Even if you are putting most of your paycheck back into your business, having the money in the first place is helpful. I probably put 6 months of Gussy income entirely back into the business before I started making the dough. But remember, I started completely from scratch. If you already have a process streamlined, already have “a following”, this may be easier for you
  • making friends. Some of the people I now communicate with daily or weekly are people I met through blogging or crafting. I have friends, I have mentors. I have friends that are mentors.
  • wholesale. Again, let’s be honest. If you own a business you know you need to buy at wholesale price. This shouldn’t make you feel weird, and buyers shouldn’t feel weird now that I’ve “put it on paper”. Most items that are mass produced are available at wholesale price
  • research. Don’t know how to do something? Look it up. Still don’t know? Look it up again. Try and resort to “asking for help” for last. When you figure it out on your own you’ll 1.) Be super happy and proud of yourself, and 2.) You’ll remember how to do it for next time
  • sponsoring other blogs. Aka: Advertising. Be bold — send the blog an email, ask for the rates, decide if it’s a good investment. AND JUST DO IT! I’ve found many blogs that offer low rates or no charge at all. No, I can’t share this info. Do yourself a favor and look it up yourself I’ve noticed how much of a “Miss Independent” I’ve become because of this business
  • streamline your system. The day I learned how to be 50% more efficient is a day I’ll never forget. {See below.}
  • time. Oh, this is a good one! Time, time, time. Think of how huge the internet is. Think of how many people use the internet. Now think about your blog. Or your shop. Think of how you can get the word out, realize it takes time connecting with others {as do all quality relationships}. Realize you have to earn their trust. Embrace time. Use it to your advantage. Now get to work, because you certainly don’t have time to doddle.

Here’s an example of streamlining your system:

  • organize/gather all materials you need for a batch of product
  • cut all materials
  • iron all materials
  • collect all materials needed for each individual product {ie. outside fabric, inside fabric, interfacint, ruffle, etc.}
  • group products {by ruffle color} to limit how often the thread needs to be changed on your sewing machine
  • sew
  • say, Amen because you’re finished

It takes the same amount of time to get out and put away all needed materials, so why not streamline your process to make the most of your organized time?

Other ways I organize my sewing process:

  • materials are organized by type, color, how often you use them, etc.
  • shipping materials are grouped together so it’s easy to package orders
  • set up my ironing board so I can easily use it when sewing {having to walk into another room is such a waste of time!}


PS. Having an organized work station makes it super easy to know when it’s time to re-order!

Blogs/Posts I heart…

Blogs I heart I subscribe to via Google Reader {or RSS feed} This makes it sew easy to keep my little thumb on top of them all. Did you know you can even have new blog posts sent to your INBOX? Amazing. And really, how perfect.

Special posts, whether it be blogging purposes or crafting purposes, I put in a folder titled Blog or Crafting. I know, I’m so hard to understand ;] When I’m looking for inspiration, want to link to that post, or finally have a minute to read it, it’s there.

Bank accounts

In our family, we share money. Zack’s paystub from his job is ours; My paystub from my job is ours. However, we do have separate accounts for personal and business to help us manage things. But in the end, it’s all the same pool of delicious moolah.

Maybe you’re wondering about Credit Cards? Ummm. Credit Cards don’t exist in our family. End of story.

Spreading the word about your wares

This might very well be my favorite part of having my own business. Aside from sewing, of course. There are a handful of online tools I use to create Gussy buzz. Here they are:

  • facebook. use your profile page AND create a fan page
  • twitter. share funny things about your day, offer special promotions, etc.
  • flickr. share your work!
  • my email signature. include your tagline, plus blog, shop and twitter URLs
  • email newsletter. these are so fun, and a great way to share new products. Sign up for the Gussy newsletter here
  • create a gravatar. people like familiarity
  • product review posts. Nothing like a review to spread the word!
  • product giveaways. Nuff said

Be inspired!

Find things that make you happy, find people that make you happy. It can be so tough having your own business, being your own boss, being responsible for your paycheck. But!!! But it is so fun. But it is so rewarding. But there’s nothing quite like sharing encouragement, excitement, and inspiration with those that love you.

Closing thoughts:

Have fun with your blog and shop. If you haven’t already, invest some time and money into site design*, making sure you have a standard color palette {thanks, Darcy!} and brand. You want people to recognize you! Consider tidying up your blog with a navigation bar through the help of pages. If you sell something, have an up-to-date Policy page. Be yourself. Have fun. Be proud of what you do.

*Some blog designers I recommend:
Darcy {her queue is closed until Fall, but you need to get on her list!!!}
Leigh-Ann
Fabulous K

Have a question? Have a thought? Leave a comment. xo.
Check back Thursday for my final post: {Gussy Biz Series – Q&A :: part 3}