{How to get your handmade products in the hands of celebrities.}

Today, I am sharing with you some serious grow your biz advice and I am so excited because I truly am so passionate about helping the handmade community.

I’ve been in interviewing and working with celebrities since I started cupcakeMAG — five years ago. We’ve built an amazing celebrity fan base and I am blessed to have the support of Tori Spelling, Kourtney and Khloe Kardashian, Bethenny Frankel, Jessica Simpson, Jessica Alba and oh-my-gosh does the list go on. I can truly thank the success of cupcakeMAG to our celeb fan base. Which is why I feel so passionate about celeb gifting. I mean, when you get a testimonial like this — how can you not adore them?

I love cupcakeMAG! I enjoy working with them every chance I get. It is such a fun site and I am a big fan! After all, that is why I choose Editor + Founder Casi as a Momprenuer of the Month on ediTORIal – she rocks! — Tori Spelling | celebrity | ToriSpelling.com 

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About a year ago, cupcakeMAG started offering exclusive celeb gifting services. We work closely with the publicists and celebs team — sometimes even the celebrity themselves, to get the gifts directly in their hands. We work hard to follow-up, get some feedback, a hand-written thank you and are constantly stalking websites, magazines, etc. for a snapshot of the celebrity with the product. So far we’ve been tremendously successful. Almost always a thank you is received, a shout-out on social media and if you’re lucky enough a spread in a weekly. We’ve been lucky at times to even hand deliver giftings too. We have personal relationships with the celebrities, assistants and publicists which makes the service budget-friendly for almost any small company to afford.

Why do I think celebrity gifting is important for small business? It can change your business forever. One of our clients sent a headband to Suri Cruise who in turn was spotted wearing the headband in People, Life and Style and Us Magazine — 5 different times. Another gift sent was featured in a separate editorial as a “must-have celebrity item”. The possibilities are endless. All it takes is some really great press for your business to start really booming and take you to the next level. Celebrities are in the public eye constantly so who wouldn’t love spotting their product on their favorite celebrity? The goal for celebrity gifting is to either get the photo of the celebrity wearing or using your product or of course to get a written testimonial that you can use on your website — the perfect marketing material.

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I’ve worked with many small business owners and one of the most asked questions I get is, does my product work for celebrity gifting? I feel that most apparel, jewelry, handbags, accessories, baby products, toys, and really any handmade/unique items work best for celeb gifting. Surprisingly — even things that aren’t photographed, like organic soap or handmade candles, for example, the celebrity can still write a testimonial and gain press — you may even get a mention in an interview. Gifting a celebrity gives you a chance to build buzz about your company and brand and will almost always increase sales.

When you are a small business or an entrepreneur {like myself} you’re constantly trying to manage at all so you can maximize time with family.

Celeb gifting…

  • is a great way to advertise your business
  • gives you chance to share your product + your story with your favorite celebrity
  • a chance to really make your business grow and share it with the world.

 

We provide the celeb outreach and product placement to small handmade business to help get the buzz going about the company you’ve built. Working from your dining room, or loosing sleep will finally pay off. Sending gifts will strengthen your brand, ultimately increase sales and really bring awareness — our celeb gifting strategy has been such a success — some companies online sales have increased 5X. Anyone can make their product buzz-worthy and getting it the hands of that star on the cover of People is totally worth it. I love getting emails saying, “We just received a thank you” or “So excited! I just got an email from Bethenny Frankel assistant’s for the gift I sent.” I love being able to help small businesses and support others. Sometimes, you just need a little celeb love to make your business grow and it’s worth every penny!

Ready to see your product in the hands of some of our favorite celebs? We are working on the latest + greatest celeb giftings and would love to help you grow. All Gussy Sews readers will receive a discount on celeb giftings, just mention this post to us. You can see testimonials on cupcakeMAG and read all about it too! Of course, I am happy to answer any questions you have — I am always here to help you through the process and take your Etsy shop, or small biz to get the accomplishment it deserves.

Meet Casi Densmore-Koon, our baby gear guru contributor. She’s the founder & Editor of cupcakeMAG & cupcakeMAG Littles and writes daily for Disney’s Babble, ringleader of her 5 littles under 10 and let’s not forget to mention her darling hubs. Casi contributes around the web on Spearmint Baby, Spearmint Decor, Rags to Stitches and The Party Dress. When she isn’t writing and interviewing celebs, and styling clients, you can find her reading the “weeklies”, wishing she had a nanny and chasing her littles. In 2012, Casi was interviewed and named Mompreneur of the Month by Tori Spelling! Check out Casi’s lifestyle blog where she gives readers a glimpse into her personal life + behind the scenes of all the chaos, cupcake + co.

So what do you think? Are you ready to send your products to a celebrity? Or, if you already have — how was your experience doing so?

 

{Our top 8 baby gear favorites…}

Hello cupcakes! I am so super-thrilled to be the newest Gussy Sews Baby Gear Guru contributor! As a Mom of 5 littles, I think the title fits. I am so excited to write for this amazing blog — I mean, come on – isn’t Gussy amazing? To be here with you friends is such an honor! I have been lucky enough to work with Gussy over the years but feel blessed to consider her a great friend — she has such a special heart! LOVE her.

I will be coming to you once a month with baby gear recommendations, mama insights and tips + tricks I’ve picked up along the way! But – you can always catch-up with me on cupcakeMAG and cupcakeMAG Littles. I write daily for Babble too! You can find a variety of nursery design inspiration, mom tips and more as well as personal essays and all things baby!

I’ve been a momma for a decade {whew, I know!} and over those last ten years, I’ve tried many baby products – strollers, car seats, swaddle blankets, cribs, etc. With each child, I usually pass things onto friends and get new things because the baby industry is constantly updating and giving an update to products. After having 4 girls and 1 boy my friends come to be with all of their baby gear questions and I am always happy to help. I love me some cute baby stuff! That said, I have my serious favorites and I am sharing them with you today!

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1. little hip squeak headbands // 2. blabla knit dolls // 3. puj tub // 4. mamaRoo by 4moms // 5. stokke sleepi crib // 6. zutano booties // 7. little giraffe blanket // 8. orbit baby travel collection

Headbands! You can never have to many so if you’re a mom of a girl — stock-up now. Little Hip Squeaks has a great story and I love the designer behind the shop full of way more than just headbands. The best part besides major style? All products are made of 100% certified organic cotton with eco-friendly inks — LHS even designs the fabric too!

Blabla knit dolls are just the perfect pretties to snuggle! So cute, unique and many different styles to choose from – they quickly become your little ones can’t live without lovey.

Puj tub perfection. I can’t believe I survived motherhood without this product. It’s a dream! I’ve said it before and I will say it again — it’s pretty much revolutionary. It makes your life 110% easier and is the best baby bath invention umm, ever!

Stokke Sleepi Crib is my favorite. The sleek, modern and unique style and design is why I am just smitten over this crib. It is a piece of furniture you can use for years to come and looks great inside any nursery.

Orbit Baby Travel System is an all-in-one dream! Okay, try not to look at the price tag but, if you do remember — this is where you need to invest. The car seat and stroller is something most use every single day. Your car seat needs to be the best as it’s guarding the life of your child. It’s okay to splurge here if you can afford too. If so — this is the travel system you should invest in. The 360 degree swivel, stylish design and never-ending amazing features sold it for me.

Little Giraffe blanket — oh.emm.gee! If you follow me on instagram you have probably spotted how many times we love LG. It is one of the softest blankets you will ever touch and will quickly become a favorite! With celeb-fans like Suri Cruise and Jessica Alba toting around some Little Giraffe love – you know it is some kind of wonderful.

Zutano booties are the newest item on my must-buy list as I just found out about them this year and I am in love — so soft and they don’t fall off! Socks on an infant never seem to stay on so this is why Zutano booties are something you should buy in every color. Warm and cozy for those little toes!

While my list goes on, if you were to ask my must-haves from the last 10 years {and favorites!} — these would be it! Wouldn’t even think twice.

Meet Casi Densmore-Koon, our baby gear guru contributor. She’s the founder & Editor of cupcakeMAG & cupcakeMAG Littles and writes daily for Disney’s Babble, ringleader of her 5 littles under 10 and let’s not forget to mention her darling hubs. Casi contributes around the web on Spearmint Baby, Spearmint Decor, Rags to Stitches and The Party Dress. When she isn’t writing and interviewing celebs, and styling clients, you can find her reading the “weeklies”, wishing she had a nanny and chasing her littles. In 2012, Casi was interviewed and named Mompreneur of the Month by Tori Spelling! Check out Casi’s lifestyle blog where she gives readers a glimpse into her personal life + behind the scenes of all the chaos, cupcake + co.

Have you tried any of the items listed above? Which baby products are YOUR favorite {to give/receive}? Share with us below…